• Our business is to increase the productivity of logistics assets deployed in the field though real-time tracking of asset locations. These can take the form of large capital assets or working assets such as inventory. Either way, we assist management by reducing the risk and associated of losing or misplacing such assets somewhere along the supply chain. In the process we are able to create a ‘chain of custody’ for the original shippers, logistics provider(s) and destination customers. This, in effect, creates transparency and governance for all these stakeholders, and increases satisfaction levels including payment assurance and insurance claims management.
What is the future for Trackster Global?
• For the future, we intend to continue to evolve our product line to offer full E2E coverage of enterprise supply chains; produce the data and corresponding analytics for faster decision making; and generally educate our target market about the benefits of adopting Trackster solutions. Over time, through the bureau services we offer, we expect to accumulate a large data base and evolve this into a vital input to Control Tower configurations, irrespective of which party owns them.
• Our initial focus will be on segmenting and educating our target market, and overcoming the cultural resistance to change in many of our potential customers, through clearer communications and more targeted, clever, sales strategies.